We were approached by Money For Them in in May 2020. They were looking for some short, entertaining videos based around four child characters – Mo, Mel, Ed and Ellie.
The Money For Them team knew they wanted quite a cartoonish, simple style, so our first job was to nail exactly what this would look like.
Once we had the style down, we solidified the characters with the Money For Them team, and presented the final cast.
After that, we just had to nail down a concept and script for the ad (this was a challenge in itself, as it’s not usually something we do outside of our own short films!) and the rest fell into place.
Keep an eye out for Mel Ed, Mo and Ellie in life insurance adverts near you!
