Inform People provides tools for large multi-site businesses. Chicken Fruit was lucky enough to work with them on a video explaining their Virtual PA system.
The Inform People team knew they wanted something clear and abstract to demonstrate the simplicity and efficiency of the Virtual PA system. They also gave us an extra challenge – they wanted one video, but made in such a way that it could be split into three shorter videos, which could then be shared individually.
These restrictions made the project extra fun. So, after spending some time consulting with the Inform People team to nail down the style, we came up with the above concept, where the video can be split whenever the plain blue Virtual PA circle is alone on the screen. This means that the video can be chopped up, shuffled around, or played as one long video without any jerky or mismatching visuals.
